Key figures from Automechanika Kuala Lumpur 2025:
- Exhibitors: 311 from 21 countries and regions
- Visitors: 15,098 from 61 countries and regions (International: 21 percent; Local: 79 percent)
- Scale: 12,538 sqm (halls 1 to 6)
- 29 fringe events and activities (8 by organisers, 21 by industry associations and organisations)
Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, said: “I am pleased to see that our decision to expand the show to six halls was effective. The increased space allowed more exhibitors and attendees to engage in activities covering the entire automotive value chain and provided greater opportunities for networking, collaboration, and recreation. The array of new concepts, technologies and solutions showcased over the three days signified the ongoing momentum and innovative spirit of the ASEAN automotive industry. Similarly, Automechanika Kuala Lumpur is poised to match this positive trajectory, and I look forward to an even stronger event in 2026.”
At the Opening Ceremony, Senior Director of the Ministry of Investment, Trade and Industry, Mr Faizal Mohd Yusof, added: “Automechanika Kuala Lumpur is a dynamic platform that reflects the evolving automotive landscape and Malaysia’s pivotal role in driving regional and global progress. As the ASEAN Chair for 2025, Malaysia is committed to advocating for increased development of the region, particularly in the automotive industry. This show embodies that commitment by showcasing the growing trends of energy transition, electrification, and digitalisation, that are shaping automotive mobility and logistics.”
Participants praised how the event remained at the forefront of these industry trends and showcased key technologies driving the future of the sector. For example, the Automotive Mobility Solutions Zone displayed the latest innovations in digitalisation and electrification, transforming supply chain operations, logistics efficiency, and consumer satisfaction, with a particular focus on energy transition, new energy vehicle (NEV) adoption, cybersecurity, digital solutions and more.
Attendees emphasised that the event effectively highlighted the growing importance of environmental awareness and new lifestyle trends, both in manufacturing processes and consumer choices. Reflected through the new Outdoor, Camping, Campervan & Caravan, Motorsport, JDM & Classic Cars zone, this successfully celebrated automotive subcultures while spotlighting and responding to emerging lifestyle trends.
The exhibition also hosted leading brands within the Passenger, Commercial Vehicles & Fleets, and Automotive Repair & Maintenance / Body & Paint / Care & Detailing / Oils, Lubricants & Fuels / Accessories & Customising zones, who presented groundbreaking technologies in these sectors. Prominent brands and companies across the fairground included Alienworld, Emerald, Launch, Lucas, OBD, Schmaco, Sime Darby, SWJ, Vanli, YonMing, and more.
Elsewhere, fringe programme events returned to a warm reception, and were said to be productive meeting places for industry players to converge, share ideas, and discuss solutions to some of the unique regional challenges. At the Automotive Mobility Solutions Conference, 28 speakers from Amazon Web Services, Auto Data Technology, EV Connection, Proton, Stellantis, Volvo, and more engaged over 517 attendees. Simultaneously, 20 trainers addressed more than 230 visitors at the Collision Repair Training Workshop, where participants learned about the latest equipment, tools, technologies, and techniques for servicing ICE, hybrid and NEV vehicle types in today’s green and connected landscape. Highlights included the event’s first-ever live demonstration of application techniques and solutions for body and paint in the spray booth. Notable solutions included UV putty and primer by Glasurit Malaysia, auto refinishing solutions from Kansai and insights into modern workshop transformation presented alongside key players such as KSJC, Sagola, and Liqui Moly.
The collaborative and inclusive spirit was also highlighted by attendees as they praised the immersive activities at autoFEST@KL, which catered to a wider audience in the automotive culture. The autoFEST@KL Music Party and JDM and classic car displays, which included vehicles such as the Packard Clipper Deluxe, Porsche 911, Volvo P1800, Toyota AE86, and more, opened up the industry to a wider range of attendees, enriching their fair visiting experiences with entertainment and knowledge of unique car models.
A Southeast Asian hub for international automotive leaders
In addition to local engagement, the international reach of the event was evident in the week, as the exhibitors hailed from 21 countries and regions, with 39 percent presenting the latest from emerging markets within Southeast Asia. On the other hand, buyers from 61 countries and regions, including Brunei, Cambodia, Germany, India, Indonesia, Japan, Malaysia, Peru, the Philippines, Saudi Arabia, Singapore, the UAE, the US, Vietnam, and more visited the fair. Visitor delegations from China, Hong Kong, Taiwan, Thailand and Türkiye also attended, seeking promising opportunities in the dynamic automotive industry.
Feedback from both of these groups noted that the exhibition’s unique and lively environment was an ideal platform to forge partnerships and collaborate between all sectors of the automotive value chain.
Feedback from Automechanika Kuala Lumpur 2025
“We have been returning to Automechanika consistently without hesitation. This year, we noticed a significant presence of international visitors, including customers from Mauritius and Turkmenistan, Syria, and Egypt. We use this platform to display our products and build brand awareness locally and internationally.”
Exhibitor (Malaysia): Mr Kenneth Tan, General Manager, Schmaco Auto Parts Industries Sdn Bhd
“Our company is expanding from parts supply to include repair and diagnostic solutions, while integrating advanced electronic technologies. The exhibition meets our needs with the trend of electrification and digitalisation being so prominent. We have welcomed buyers from across Malaysia, local chamber of commerce members, and attendees from Japan, Türkiye, and Europe. Most importantly, we’ve established connections with customers from the ASEAN region, creating significant business opportunities for us.”
Exhibitor (Malaysia): Mr Kau Peng Yap, Group General Manager, YonMing Auto & Industrial Parts Sdn Bhd
“We have come to the show to collect more information and gain more connections through discussions and experiences. Automechanika Kuala Lumpur is a leading pioneer in this space and always exceeds our expectations. I believe Automechanika is now one of the most trustworthy platforms to learn about automotive trends.”
Exhibitor (Taiwan): Mr Chuck Chang, Chief Strategist, Hans Tools Co Ltd
“The automotive industry is evolving towards greater electrification, with advancing technologies demanding more from repair equipment. Technicians must acquire the skills to use electronic systems in electric vehicles, PHEVs, and hybrids. In response, we are launching several innovative products this year, including an automatic ADAS calibration system. Automechanika Kuala Lumpur is a renowned exhibition, attracting manufacturers, dealerships, and distributors, making it the perfect platform for our product introduction.”
Exhibitor (Malaysia): Mr Chia See Yong, General Manager, Launch Future (M) Sdn Bhd
“We are showcasing our BalanceWave Drive technology at Automechanika Kuala Lumpur, which significantly reduces fuel and electricity consumption of vehicles. With the energy transition at the forefront, this platform effectively gathers decision-makers and industry leaders in this field, and we appreciate the opportunity to participate in the specialised Automotive Mobility Solutions zone. We have had strong interest from our primary customers, and I would definitely consider exhibiting again to connect with potential customers and maintain our presence in Malaysia.”
Exhibitor (Automotive Mobility Solutions Zone) (Singapore): Mr Yih Jer Hing, CEO, KSE Infinity Pte Ltd
“With the rapid growth of the electric vehicle market, repair shops must acquire the skills to service EVs and adapt to longer maintenance cycles. Automechanika Kuala Lumpur is essential for helping players respond to industry development, providing a platform for manufacturers, dealers, repair shops, and end users to discuss trends and formulate strategies that drive customer engagement and industry growth.”
Exhibitor (Malaysia): Mr Liew Chew Yee, Sales Lead Asia Pacific, TecAlliance Malaysia Sdn Bhd
“Our goal here is to identify importers in the Southeast Asian market, and we’ve made promising contacts at this event. Automechanika shows are vital for our company, boosting our brand and image due to their international significance.”
Exhibitor (Bulgaria): Mr Rumen Myankov, Director, Balev Co Ltd
“As a wholesaler and distributor of spare parts, we are here to find new suppliers, expand our business, and connect with potential customers. This show is beneficial for networking, allowing us to explore booths and engage with other visitors. We’ve met several potential suppliers from Malaysia, Hong Kong, and Singapore, all offering interesting opportunities.”
Buyer (UAE): Ms Maria Kondakova, Lead Purchasing Manager, APEC Auto Inc
“As my company focuses on EV charging and digital solutions, I have found the event extremely valuable, especially as these topics are at the forefront of discussions across the fairground. There are significant gaps between global markets and Malaysia regarding these technologies, and this exhibition is playing a crucial role in addressing them. Participants from the industry, government bodies, and other sectors are here to collaborate and bridge those gaps.”
Automotive Mobility Solutions Conference Attendee (Malaysia): Mr Alif Aiman, Senior Product Manager, Setel Ventures Sdn Bhd
“By engaging with the supply chain, end users, and policymakers, we gain a comprehensive understanding of the landscape, allowing us to come up with improved strategies that benefit everyone involved. Conversations like the ones at the Automotive Mobility Solutions Conference help us grasp the ASEAN ecosystem more clearly. This platform is ideal because it attracts the right professionals, not just the general public.”
Automotive Mobility Solutions Conference Speaker (Malaysia): Dr Umar Zaki Abdul Hamid, Head of International Business Strategy and Global Expansion Planning, Proton Holding Bhd
“The conference is an excellent platform for driving Industry 4.0 and digital transformation. I feel fortunate to share our expertise across the entire supply chain – from processes and manufacturing technologies to end products. The audience here is diverse, including manufacturers, traders, authorities, and academic institutions, which fosters collaboration and innovation.”
Automotive Mobility Solutions Conference Speaker (Malaysia): Mr Royce Tan, Director of Industry 4.0 & Didactics, Bosch Rexroth Co Ltd
“We’re thrilled to have an audience primarily made up of industry professionals. They’ve been highly engaged in our training program, especially in the hands-on sessions, which align with our goal of providing practical experience with EV vehicles. As the world transitions from internal combustion engines to electric vehicles, it’s crucial for participants to learn about new technologies. As a training partner with Automechanika Kuala Lumpur, I can confidently say they offer exceptional training and networking opportunities, while responding to the rise of electrification and new energy.”
Collision Repair Workshop Trainer (Malaysia): Mr Ray Yeong, Director, ESnet Academy Sdn Bhd
The next edition of Automechanika Kuala Lumpur will take place from 14 to 16 May 2026. The show is organised by Messe Frankfurt (HK) Ltd. For more information, please visit www.automechanika-kl.com, or email the organisers at autoasia@hongkong.messefrankfurt.com
Other Automechanika events organised by Messe Frankfurt’s Greater China offices include:
- Automechanika Ho Chi Minh City: 19 to 21 June 2025
www.automechanika-hcmc.com - Automechanika Shanghai: 26 to 29 November 2025
www.automechanika-shanghai.com
– End –
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Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
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